eBay seller angelgirl327 suggests that eBay sellers increase their reach by sharing their listings on social media, which you can do directly from your listing.Sharing your eBay listing on Facebook, Twitter or another social site is a great way to get more eyes on the items you have for sale, and you don’t necessarily need a large following. eBay business strategy can be described as service differentiation with the focus on user experience of both, buyers and sellers. With 1.2 billion listings on eBay, sellers have a lot to compete with when vying for the attention of eBay’s 182 million active buyers. You will still pay for extras such as image enhancement and you will still pay a fee on your final sale price to eBay but this can save you money especially in large quantities. You can just purchase a few cheap items to get started, pay promptly and then drop a feedback. eBay Selling Strategy #2 - The Scarcity Perception. New sellers with minimal experience should consider this as a last-resort … As I mentioned above, we live in an instant world and in an on demand culture. That wraps up our explanation of eBay’s selling formats, as well as our advice on when you should use each of them. Take both into account and write a minimum of 200 words in your listing description and: When launching a new item, especially in a ‘crowded’ category, I would recommend setting prices at the lower end of the spectrum. The ‘Few Dollars More’ Strategy. Also consider the demand factor – if you know there is going to be a championship game and you are selling Yankees paraphernalia for example, wait till the week before when price and demand are high. Each time you complete an eBay transaction — whether you’re buying or selling — you can leave feedback about your experience. Updating your inventory regularly will also ensure that visitors to your store will discover new items every time they visit, and it’ll help you keep your unlisted inventory to a minimum.Of course, making a quality eBay listing takes time, especially if you’re just getting started selling in the online marketplace. Extensive research has been done and free shipping increases conversion rates hands down! That way, you’ll expand your audience beyond those who came looking for Jordans.”To start, compile a list of keywords to use in your description. Lower-priced items tend to sell more quickly, and the more sales you generate, the higher your listings will be placed in eBay’s search results. I know this may sound strange but many sellers have suppliers in foreign countries and+. Meeting them in person has great advantages: One of the most powerful habits you can adopt is working in bulk. After a buyer makes an offer, you can choose to accept, decline, or make a counteroffer. eBay offers a number of options which supposedly help increase visibility and sales such as ‘Bold’ and ‘Subtitle’. You run the risk of a customer finding out and feeling completely duped that you marked up a product from Amazon and made a profit at their expense. For example, if you are selling an insole for shoes focus first on the comfort this will provide and only after discuss the fact that it is comprised of three layers of padding and injected with orthopedic gels. “If you’re selling a pair of Nike Air Jordans, for example, you’ll want to include the model, size, color, and year,” said seller John Linden. It is, therefore, crucial to ensure that if you sell on eBay’s US site that you maintain an above average rating. Long gone are the days of grainy images taken with disposable cameras. On eBay this is very true from the time of the year until the day and hour. The best way to find reliable dropshipping suppliers is at exhibitions. “If a person does not have enough faith in your product and/or brand, he or she will skip your listing.”You can start establishing trust in your product or brand on eBay by simply filling out information about yourself, your store and your policies. In fact, according to Godin, “Research shows that you need as little as 20 people to provide you with feedback in order to learn 90 percent of what you need to know in order to improve.”Not every seller will think to review their purchase, so follow up with every customer to ensure they’re happy with their purchase and ask them to provide you with feedback. A good real life example is when we worked with a supplier from China – we were ordering an average of 10 items a day but around February of that year our sales tripled. Don’t make anything personal – business is business. “I’ve found that if you believe the best in people, make your business decisions out of courage and not fear, and treat your buyers with compassion above all, Free 30-Day Returns is an easy lever to pull,” said Audrey Morris of Mommy Enlightened.If you offer free 30-day returns, you will also be eligible for eBay’s Top Rated program, which gives you access to a Top Rated seal that displays prominently in both search results and your listing. Most eBay prices are well belowwholesale, and wholesale buying involves quantities that are farbeyond what can be sold on eBayin a reasonable time frame at reasonable risk without utterly trashing prices. Without the need to understand this in depth, it is fairly easy to grasp the idea that the more item specifics you provide eBay’s search engine with the easier and more likely it is for your item to be displayed in search results. Follow these simple steps to create your listing today! In general and especially today when people are strapped for time, inundated with information and extremely visual – do not waste shopper’s time and energy with large swaths of text! In terms of the listing templates that eBay offers, they are clearly not geared towards conversion optimization. After you have sold a few items, you can request higher selling limits. In order to make this simple for yourself, use eBay’s templates under: Your conversion rate is determined by the number of sales divided by the number of people who have viewed your product listing. This article is the most valuable one we created thus far since you will finally find in one place all the most amazing tips and tricks to learn how to sell on eBay. We had clearly stated that it did, in our listing but apparently this was not sufficient – people needed to see a visual and so we added this image: The results were incredible as inquiries decreased and sales skyrocketed. However, something else that you’ll probably want to think about when deciding which selling formats to use – or what you want to sell in the first place – is your potential overhead expense. Business policies are details specified by yourself in listings regarding: Instead of creating these policies manually, each time you list a new item you can mix and match these policies which you have already created and apply them to your new listing. In terms of days and time, Sunday evening is eBay’s busiest time for purchases as most people are not working in the US and have come home from their Sunday activities. It turned out that our ‘good fortune’ correlated with the Chinese new year and sure enough our supplier was going on a 3 week holiday and could not meet our demand. But at the end of the day, every client wants to be sure they are making a purchase from a trustworthy merchant who will supply a good quality product in a timely manner. But many people do not know that eBay has free listing periods when you can list as many items as you like without paying a fee. Learn how to find your selling limits here. You already know that selling on eBay has become more and more competitive. Run Your Store. Bottom line: Treat listings as if they were advertisements and imagine you are paying per word – in this case you would attempt to be as precise and captivating as possible. In my opinion this practice is completely unsustainable in the long term and puts you at risk as far as Amazon, eBay and your customers go. Most affective strategy to sell on eBay is to have a niche. These nervous feelings only subside once our item has arrived safely and in one piece. Frooition cross promotion is eBay certified and totally dynamic. eBay Selling Strategy #1 - Know How Much Money You're REALLY Making. And a little positive feedback can go a long way. If you only sell on eBay, you should make it your goal to sell on another channel within the year. eBay’s quick listing tool can help, though, by providing guidance on how to price and ship products based on previous sales.To begin listing your item with the quick listing tool, simply enter words that describe your item in the search bar. Plus try Auctiva's complete set of eBay listing and marketing tools, free for 30 days! It was very odd because I had another party who was ready to buy it but it sold on ebay so i had to decline the sale and make good on the ebay deal. When you add the best offer option to your eBay listings, you’re inviting buyers to negotiate with you. eBay gives preference to sellers who are highly rated by : Listing these sellers higher in search results Displaying the ‘Top Rated Plus’ seal in search results as well as in the listing description Final value fees are discounted by a whopping 10% (not including shipping costs) If you do not fill in item specifics, your products are very likely to appear low in search results or not at all when filtered. Do yourself and your business a favor and answer customers ASAP! So always sure to know what your conversion rate is and aspire to improve it! Additionally you can measure the shirt arm to arm and give him this information and ask him to measure his chest to and compare lengths. Read on for other ways to ensure you take the best possible pictures. Make sure that your pictures are: As I mentioned above, your conversion rate is the number of items you sell divided by the number of people who view your listing. For example if you have 6 sales out of 100 visits then your conversion rate is 6% (6/100) but if 10 people buy then your conversion rate is 10%. It is in this way that you will be able to get more clicks on your listings and sell more merchandise. Consequently the higher your conversion rate the higher eBay will rank you in search results as this is a key indicator of your relevance to what shoppers are looking for. Try and choose an area in which you have expertise and can offer customers true added value. If a person does not have enough faith in your product and/or brand he or she will skip your listing. And does not sound computerized by lacking structure: “Iphone 6, white, new, 32gb ram, unlocked”. A former IR 300 merchant and Fortune 500 product marketer, Michael now helps small to medium sized brands and retailers build a successful online marketplace strategy. It is therefore a very good idea to try and tap the international market by: Listing descriptions are as important to potential customers as they are to search engines. In order to gain trust, consider adding: By taking advantage of the most modern technologies and tools, you can create professional looking listings at a fraction of the cost and beat the competitive curve by standing out and exuding professionalism. When you sell an item on eBay you are charged a final value fee. But what you may not know is that eBay SEO is the most overlooked method of getting your product to … As with the example I mentioned about the feedback loop selling GPSs on the Australian market – customer feedback is crucial. You can also check out similar sold items to see what keywords competitors used to sell the same item.In addition to using the proper terms to make your item description SEO-friendly, you should front-load your descriptions with the most important keywords. This is especially true when customers filter for items. eBay kicked off with the auction model and eventually has incorporated options like to buy immediately and unique seller programs. And include product photos or videos that completely and accurately showcase the product you have for sale.Establishing and maintaining a positive seller reputation can also help you establish trust among buyers. You want happy customers in order to create a positive feedback loop and generate more and more business. COVID-19 update ; Business tool; Help Get help on how to start selling; Sign in; Comment about your experience on this page - opens in new window or tab. Even if they do not buy an additional item this is a great way for people to become familiar with your items and may very well become future customers. eBay selling tips. When selling an item either online or in a bricks & mortar situation, a key rule of thumb is to never exceed a 1:3 ratio on your paid marketing campaigns. WTF) ... Should You List Buy It Now or Auction When Selling On eBay - … “If you keep a close eye on this, once you are at the top or at least close enough, you can then start raising prices and reaping the rewards of patience and strategy.”While pricing items low will limit your profit margin, there’s a strategy at work here. Use of this site is subject to express terms of use. If you do not have a return policy or if your return policy is less than generous you will: Another aspect which both eBay and consumers consider extremely important is fast dispatch time. Scroll down and click ‘sell one like this’ and eBay will automatically fill in all the relevant info for you. Changes to eBay policy mean that many of the coding techniques people previously used to create dynamic cross-selling galleries are no longer permitted on eBay, but it is still possible to cross-sell your own items within your own listings and stay within eBay’s policy guidelines. Do yourselves a favor and fill these in! It will get you noticed, but you will have to sacrifice some margin for visibility. eBay’s fees which have evolved over the past years include introducing a new 4% ‘fine’ for sellers who fall below the standard. All of these should describe your product in great detail and feature every word or search term a shopper may enter to find your item. Thus "buying wholesale" and reselling on eBayis almost always a … Putting all your eggs in one basket is very risky, especially due to policy changes and updates on eBay including but not limited to the: Going through your competitor’s feedback will indicate to you what your target customer’s key concerns are with the specific product you are selling. © 2019 Crazylister Inc. All Rights Reserved / Terms of use / Privacy Policy / Sitemap, Complete beginners – you just started and you want to learn how to sell on eBay, Veteran sellers – you are looking for creative ways to increase eBay sales. The best way for small and medium size merchants to succeed in eCommerce in general and specifically on eBay is by specializing in a niche. Try and make titles user friendly by trying to put yourself in the buyer’s shoes. eBay Auction Pricing Strategies That Really Work! Setting a competitive price not only impacts buyers’ willingness to pay, but it also affects how visible the item is in eBay’s search results. Participation in the program also gives you access to exclusive benefits, such as a 10 percent discount on final value fees. so you can easily find the tips in the areas you need them most. By Stephanie McIntyre | Submitted On April 17, 2006. Again people want things fast and obviously everyone loves a freebee. Your followers may also be more likely to purchase from you if they’re friends, family or even someone who’s gotten to know you through social and has already established a relationship with you. Suddenly, he had no problem making sales.With the popularity of Amazon Prime’s free two-day shipping, many online shoppers have come to expect convenient and affordable shipping options, so offering free shipping is a great way to make your listing more appealing to buyers.Free shipping can also simplify the selling experience for you because you won’t have to calculate shipping costs for every item you list. A key aspect for potential clients on eBay is your returns policy. Top 5 promotion strategies Take your marketing to the next level with these tips: Open an eBay Store. By using this site, you signify that you agree to be bound by these Terms of Service. If some of the items you want to sell are not urgent and you don’t mind keeping them on the back burner, consider holding out until the next free listing day and then take advantage of this. Over time, sellers who master the bulk listing technique will gain a significant advantage by saving huge amounts of time which can be dedicated to further expanding your business and gaining a competitive advantage. If and when merchant status is achieved you could change the percentage portion of this fee drastically to: In order to apply for this status on PayPal’s website: Be extremely picky who you have dealings with and always request (preferably in writing) your suppliers to commit to: This will help separate the wheat from the chaff and save you both time and money in the short and long term. Potential buyers pay close attention to price and may even opt to display search results from lowest to most expensive, so having a lower-priced item can ensure you show up high in results.“By doing this, you may at first have little to no profit margin, but the more sales you generate, the higher you will climb in eBay’s default organic search results,” Godin says. My top tip for today is to diversify your selling channels. If a product is: Or otherwise flawed, you should take full ownership of this and make it abundantly clear both with pictures and in your listing description. This type of engagement with a customer will put them at ease and may very well be the difference between making a sale and losing a customer. One of the most important eBay selling tips you’ll hear again and again is to optimize your item descriptions. Learn tips, techniques and strategies for having a successful eBay business. It sets your price below any competitor you might have, even if it is at cost. This is a very powerful free tool which can help you understand what consumers are currently looking for in your item category. You can also display reviews, customer testimonials and other positive buyer feedback in your listings to showcase how you’ve satisfied buyers in the past.To establish trust in your listings, be upfront about any scratches, tears or defects an item may have. Building a list of emails in order to promote repeat business is a very elementary and crucial business tactic. window.addEventListener('LPLeadboxesReady',function(){LPLeadboxes.setExitIntent('ZBgcokQxdc9A64g6EYrAcA',{dontShowFor:'30d',domain:'sellbrite.lpages.co'});}); Michael Ugino is the co-founder & CMO of Sellbrite. Promotion Strategies Promotions Manager Promoted Listings Boost Traffic with SEO Social Media Offer to Buyers The eBay Partner Network. For example if a man asks you if a shirt you are selling which is a Large will fit him even though he is an Extra Large. PayPal typically charges around $3.5 plus a fixed $0.30 that can alter based on: This is where PayPal’s ‘Mass Payment’ comes into action – this is not an option which they publicize and requires you contacting them directly and asking to use this method.The advantage of this service is that the beneficiary does not pay a fee while allowing the vendor to pay a fixed price. I say supposedly since eBay has not made any statistics public which support the fact that these tools are indeed effective. It will finally establish your results of failure. It is much easier to be a judge of character in person, Only well established and ‘serious’ suppliers make the effort to come to expos, There are multiple suppliers there so you can easily compare prices and services, A real image of yourself and your product (not an image you found in a catalogue), Display positive feedback and reviews in your listing, Add product videos and/or satisfied customer testimonials, By taking advantage of the most modern technologies and tools, you can create professional looking listings at a fraction of the cost and beat the competitive curve by standing out and exuding professionalism. Run Your Store . For example, it may take time for you to gather enough inventory to make new listings daily or even weekly.However, even if you’re only ready to list your very first item for sale, it’s clear there are numerous steps you can take to ensure you create successful listings, establish an excellent seller reputation and start making profits. WHAT IS EBAY? If something is not clear in your listing for instance this is a sales deterrent even if you are moving a lot of merchandise, customer concerns are a flashing light informing you what you can and need to improve. For example, if you’re selling a Patagonia duffel bag, the quick listing tool will start populating information for you, as illustrated below. you can achieve this for just $25 a month. Skip to main content. “Because of how the eBay algorithm works, listing one item a day for seven days straight is better than listing seven items on a single day,” she said. eBay Product Strategy: The product strategy and mix in eBay marketing strategy can be explained as follows: eBay is an online platform for people to sell and buy goods with a strong global presence. A key example from my personal experience is discovering that customers were concerned about the one year warranty on GPSs, so we doubled it to two years on our product. 4 eBay Selling Strategies - How to Build Your eBay Business. Price is one of the most important factors buyers consider on eBay. On this note, you may have seen the post we wrote about creating the perfect eBay listing explaining the key design elements which drove our sales up by 220% and was the most effective tool we used to grow our business. One of the most important eBay selling tips you’ll hear again and again is to optimize your item descriptions. Customers want to see what they’re buying, so it’s important that each of your listings includes high-quality, original photography. You can then edit any fields to customize your particular product. It goes without saying that even if you have to increase the product price itself it pays to offer free shipping. As eBay’s strategy is to be as hands-off as possible in regard to transactions, the company has to provide for a straightforward, transparent and reliable system for users to manage the process by themselves. It is always healthy logic that someone who has purchased from you once will be very likely to purchase from you again and safely falls within your target market. The Company eBay is an ecommerce website known for its online auction style sales. For example, if you’re selling a Yeti SB4.5 mountain bike, your keyword list may look like this: mountain bike, Yeti, full suspension. Whether selling your old games console, wedding dress or sofa, you can do it easily on eBay. We have created it as an update for students and professional using Dave Chaffey's books which feature this case study. Marcia Layton Turner of RochesterClothingBargains is a firm believer in creating new eBay listings as often as possible, and she strives to add new items to her shop daily. Many people are not aware of how useful this app is and can be used as a great tool which fits into your pocket and can allow you to hunt for bargains and receive up to date, real time data which can help you determine if a product has good profit margins and resale value. It is most advisable to be a buyer first so that other users of the website can see that you have an eBay history. Honesty is the best policy especially since many people are actually looking for damaged products they can fix up and refurbish. In this article we will look at 1) what is eBay, 2) the business model, 3) how to sell successfully on eBay, 4) taking precautions, and 5) an example of a successful business on eBay. It’s also important to lead with the most important details about your item because customers tend to pay more attention to what’s at the top of a listing.When you write your item description, the copy should also answer any questions a buyer may have about the item (size, dimensions, specifications, etc.). A bottom dollar strategy is the most aggressive pricing strategy you can use on eBay. Amazon for example has an enormous variety of products for sale and it is impossible for them to offer professional and dedicated service for every single product – this is where smaller sellers can enter center stage. New sellers have account limits, category limits, and item limits. Ok, so I sold the hood from my CTS-V on June 28th. 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